Maui Jim PureAIR

Maui Jim was releasing their lightest most flexible sunglass yet and rather than a pure education video we tied their brand icon in and created this conceptual video that got lots of attention. We follow a falling macaw feather and reveal that these things are lighter than, well, a feather.

  • Role Concept, Motion boards, Art/Design Direction
  • Type Product Launch Video
  • Motion And Edit Shawn Teigtmeier