Maui Jim PureAIR

Maui Jim was releasing their lightest most flexible sunglass yet and rather than a pure education video we tied their brand icon in and created this conceptual video that got lots of attention. We follow a falling macaw feather and reveal that these things are lighter than, well, a feather.


  • Role Concept, Motion boards, Art/Design Direction

  • Type Product Launch Video

  • Motion And Edit Shawn Teigtmeier

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