Maui Jim: Live in the WOW
Maui Jim wants you to ‘always see life in the best way possible.’ Their one-of-a-kind lenses truly enhance you’re view. We wanted to recreate the feeling of putting Maui Jim sunglasses on for the first time with the Live in the WOW platform.
Role Campaign Concept, Tagline Developement, Art/Design direction, Channel Strategy
For Maui Jim Sunglasses
Type Brand Refresh