Maui Jim: Live in the WOW

Maui Jim wants you to ‘always see life in the best way possible.’ Their one-of-a-kind lenses truly enhance you’re view. We wanted to recreate the feeling of putting Maui Jim sunglasses on for the first time with the Live in the WOW platform.


  • Role Campaign Concept, Tagline Developement, Art/Design direction, Channel Strategy

  • For Maui Jim Sunglasses

  • Type Brand Refresh

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