Desktop and Mobile Site
National Print
Event Display with Projection
5 Source of Flavor Video
Back Bar Manhattan Kit
Craft Bourbon
Woodford Reserve, a great bourbon that was growing, but the brand was stale and needed revamped. We reinvented Woodford as Craft Bourbon, a bourbon that focuses on the details in its one-of-a-kind bourbon making process. Before craft was a buzzword this omni-channel campaign made Woodford’s craft sexy and delivered double digit returns…and awards.
- Role Brand Concept, Campaign Development, Art Direction, Photography Direction, Post direction
- For Woodford Reserve Bourbon
- Type Integrated Campaign
- Photography Mark Laita
- Video Edit & Motion Red Car