Craft Bourbon
Woodford Reserve is a great bourbon that was growing, but the brand was stale and needed revamped. We reinvented Woodford as Craft Bourbon, a bourbon that focuses on the details in its one-of-a-kind bourbon making process. Before craft was a buzzword this omni-channel campaign made Woodford’s craft sexy and delivered double digit returns…and awards.
Desktop and Mobile Site
National Print
Event Display with Projection
5 Source of Flavor Video
Back Bar Manhattan Kit
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Role Brand Concept, Campaign Development, Art Direction, Photography Direction, Post direction
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For Woodford Reserve Bourbon
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Type Integrated Campaign
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Photography Mark Laita
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Video Edit & Motion Red Car
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