Craft Bourbon

Woodford Reserve is a great bourbon that was growing, but the brand was stale and needed revamped. We reinvented Woodford as Craft Bourbon, a bourbon that focuses on the details in its one-of-a-kind bourbon making process. Before craft was a buzzword this omni-channel campaign made Woodford’s craft sexy and delivered double digit returns…and awards.

Desktop and Mobile Site

National Print

Event Display with Projection

5 Source of Flavor Video

Back Bar Manhattan Kit


  • Role Brand Concept, Campaign Development, Art Direction, Photography Direction, Post direction

  • For Woodford Reserve Bourbon

  • Type Integrated Campaign

  • Photography Mark Laita

  • Video Edit & Motion Red Car

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The Nationwide Sportsman