Nationwide and The Children’s Hospital

The message we needed to communicate was simple but multi-faceted. Nationwide Insurance sponsors several golf tournaments (the largest being the Memorial Tournament) and money made at these tournaments goes to the Children’s Hospital. We wanted to make a connection to every golf shot at one of these tournaments and the difference it could make in a child’s life, because of the money donated. We tied golf and the hospital together with a simple golf ball thread. The result was some ridiculously generous donations to the Children’s Hospital.

  • Role Concept, Campaign Development, Art Direction, Post Direction

  • Type Golf Shot :30

  • Director Adam Jones

  • Effects Method

  • Color Company 3

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