Share the Scare
Universal Studios was looking for a way to spread the word about their Halloween Horror Nights event through social channels. We created the Share the Scare Facebook activation that lets fans upload one of their own ‘innocent’ videos, add a frightening surprise to it and then share with their unsuspecting friends.
Role Concept, Design, Production Direction, Implementation
For Universal Studios Orlando
Type Halloween Horror Nights Social Campaign
Award Gold Addy